aurai
cinematic imagery
Aurai was launched under the guise of House of Rasa in September 2024. What started as a pilot, has unfolded into something unimaginable. Crazy. That's the only word we can think to describe our experience. Who knew what design engineering and a bit of coding magic could unveil. Cinematic imagery spans couture and streetwear, food and beverage, interiors, and product launches. Our portfolio; rather, our finesse has heightened as we bring to you, Aurai
About
Aurai is a studio for creating AI visual media. We design for feeling first. Images are the surface, emotion is the substance.
Light becomes narrative. Shadow shapes intent.
Preproduction is exhaustive. We blueprint shot graphs, run light simulations, profile virtual optics, set absolute scale in the scene graph, and lock proportions with constraint solvers. Skin tone atlases, fabric spectra, and spectral reference targets anchor color science. In synthesis and compositing, virtual lenses are distortion mapped, HDRI domes are solved and balanced, polarization models are respected, and BRDF fidelity is preserved through inverse rendering. Geometry, normals, and UVs stay true. Finishing is surgical and invisible with depth, normal, and matte control. Every frame survives inspection at two hundred percent.
Design and engineering give us control. Emotion gives the work its life. We start with intention, then build a world that serves it.
Every frame is planned with restraint and care. Blocking, palette, and perspective are set long before the first render. Skin tones hold their truth. Textures read as touch. Product geometry remains exact through color management and finishing. Nothing important drifts.
Before the first photon is simulated, intention is set. Previsualization defines rhythm and point of view. Color science protects truth so skin reads as skin and product reads as itself.
The toolkit is modern. The discipline is classical. We operate like an atelier with modern machinery. Algorithms work as calm craftsmen. The human eye has the final say.
The work is rigorous by design. We meter, chart, and calibrate. Spectral checks protect skin and fabric. Scale is measured, not guessed. Retouching is surgical and invisible. Product details remain exact through grading and finishing so fidelity and feeling coexist.
The work is demanding by design. Controlnets, guides, and masks are drafted with couture-level care. Inverse rendering preserves form. Relighting respects physics. Composites are multi pass and invisible. Nothing important drifts, even across long campaigns.
Imagery that lingers as memory, inevitable, evocative, unmistakably yours.